Information Architect and Information Designer
A series of projects where I played a crucial part as Information Architect and Information Designer. While good design brings value to your business, Information Architecture makes sure that your application's users will quickly find what they need and understand what they have to do to achieve a particular goal.
Intuitive navigation doesn’t happen by chance. It all goes hand in hand from defining personas to creating user scenarios, card sorting, wireframing, prototyping and testing them against users.
The end deliverable from an Information Architecture perspective are site maps, site-flow diagrams, and later wireframes to showcase how the application or website will work from a realistic standpoint.
Information Architecture has been rightfully named "The art and science of shaping information products and experienced to support usability and findability. – as called by Morville & Rosenfeld in 2007